MARKETING
Marketing is one of the best tools for providing about the product or company. In other words, it is the process of providing information about the product/company to the people. Nowadays, marketing is the essential so that people can know about the product/company. Furthermore, marketing builds the relationship between the consumer and the product and company. So, what is marketing?
Marketing is the process by which companies create value for the customers and build strong customer relationships in order to capture value from customer relationships in order to capture value from customers in return.
In other words, marketing is defined as “Social and managerial process by which individuals and organizations obtain what they need and want through creating and exchanging value with others.
IMPORTANCE
Customers can be engaged by telling them what they do not know and creating good content around products and services.
With the help of marketing, product/service awareness is generated among people thus making them capable of identifying their needs and satisfying them.
With the help of marketing of different products, a customer can compare the competitors’ products and buy the best one among the available choices.
Due to various marketing activities like advertising, personal selling, packaging, transportation etc, a large number of employment opportunities are generated.
Marketing helps to increase the national income by increasing the sales volume thus generating revenue.
Marketing is the essential but before the marketing, there should be good content. Good content helps in the following ways:
- Audience will stick around longer.
- The company will have better traction on social media.
- Audience will trust the company.
- The company will generate more and better leads.
- The business will become more visible.
- Great content can position the company as an authority in the industry.
- Quality content can build brand awareness.
CONTENT MARKETING
Content Marketing is a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience-and, ultimately, to drive profitable customer action.
MARKETING IS IMPOSSIBLE WITHOUT GREAT CONTENT
- Quality content is part of all forms of marketing:
- Social Media Marketing
- Inbound Marketing
- Content Strategy
CONTENT MARKETING EXAMPLES
- Spotify Wrapped
- Duo Lingo’s TikTok
- Canva’s Design School
- Girl with the Dogs You Tube Channel
- Blogging
- Videos
- Podcasts
- Infographics
- Social Media Updates
CONCLUSION
Marketing helps to connect with the people. Furthermore, content marketing helps to answer the audience’s questions and helps to build trust, develop relationships, improve conversations, and generate leads.
Content marketing examples include media like newsletters, podcasts, social media posts, and videos. All of these forms of content are meant to provide useful and relevant information that delights users and attracts them to the brand.
Content marketing provides the flexibility to connect with all kinds of people using all forms of content. This makes content marketing so effective not only in Nepal but all around the world.
Also, we saw all those benefits it can bring to your business. So, it is safe to say content marketing will remain in the market for a long time. Maybe you should consider adopting this new form of marketing.
REFERENCES
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