HINDI SERIALS AND ITS IMAPCT

 

This is the age where people have many options for entertainment. Moreover, there are many channels broadcast on the television. But if we see, most of the channels are broadcasted from the neighbouring country-India. Due to this, Nepali audience are craze about the channels as well as web series. When I was small, I used to watch Indian series and I used to enjoy them. Not only that, but I also used to watch Bollywood movies and songs. We had limited national television at that time. Although, we have Nepali channels, there is less quality of products.

Hindi television serials have had a significant influence on the cultural landscape of Nepal. Nepal and India share a close geographical and cultural relationship, and this is reflected in the popularity of Hindi television serials in Nepal. Here are some ways in which these serials have made an impact:

• Cultural Similarities:  Many Hindi television serials depict cultural practices, traditions, and family values that are similar to those in Nepal. This resonance helps in connecting the viewers with the content.
• Language Connection:  Hindi is understood by a significant portion of the Nepalese population, especially in urban areas and among the youth. Hindi serials, being in a language that is comprehensible to a large audience in Nepal, have a broader viewership.
• Fashion and Lifestyle Influence:  The fashion trends, lifestyle, and even the portrayal of characters in Hindi serials often influence the choices and preferences of viewers in Nepal. This can extend to clothing styles, hairstyles, and overall aesthetic choices.
• Social Issues and Themes:  Many Hindi serials touch upon social issues, family dynamics, relationships, and societal norms. These themes resonate with the Nepalese audience as they often deal with universal topics that transcend borders.
• Globalization and Media Access:  With the globalization of media and the increased access to satellite television and online streaming platforms, Nepalese audiences have greater exposure to Indian content, including Hindi serials. This has contributed to the popularity of Indian television shows in Nepal.
• Cross-Border Fan Following:  The popularity of Indian actors and actresses in Nepal is notable. Fans often follow the careers and personal lives of these celebrities, creating a cross-border fan following that transcends national boundaries.
• Cultural Diplomacy: The soft power of Indian entertainment, including Hindi serials, serves as a form of cultural diplomacy. It fosters a sense of cultural affinity and understanding between the people of Nepal and India.

However, it's essential to note that while Hindi television serials have a considerable influence, they coexist with and complement Nepali television content. The media landscape in Nepal also includes locally produced serials and shows that cater to the specific cultural and linguistic nuances of the Nepalese audience.